How To Attract 5 New Clients Every Month

About a year ago I published Becoming Irresistible: How To Pack Your Copywriting Business With Five New Clients Every Month.

It retailed as a package containing the book, some download audios, and other eBook bonuses for $97. Many of you purchased the premium package and confirmed that what I’d been writing about for a few years made sense.

Here’s what two influential copywriters had this to say about the book: Read more »

Why would someone visiting a strange city drive in circles for over an hour looking for his morning cup of Sumatra when a Starbucks was only a few blocks from his hotel?

Read more »

In the last post, I spoke of wanting to make this move an experience that didn’t bring out the beast inside me; if you’ve ever faced a full-move and woke up at 3:42 a.m. dreading all the tasks ahead of you, then you know this beast very well.

However, I decided this time things would be different. I wanted Justin to understand that physical labor doesn’t have to be something we dread, fear, or need to avoid.  Rather it’s an opportunity to draw on our inner strength first and our physical second.  And here’s how things turned out. Read more »

Film star Kevin Costner may have been right following the advice. “If you build it, they will come,” but in order for your online business to succeed, you’ve got to first concentrate on your offline presence.

Offline? I know, we all want the online side of our business to be our own personal Field of Dreams. But strange as it may seem, your online business will come from offline activity. In this article, I’ll tell how to Read more »

In Part I - you might want to click here to refresh your memory- I made the case for why your should never ask a client for referrals.

In that article I agreed with a few positions supported by most ‘referral gurus:’ Read more »

Have you ever had your heart ripped out? Of course you haven’t. I mean…you’re reading this so your ticker must be in reasonably good shape.

I mean the ‘heart’ of your mind; that ethereal component of our identity that holds our ambitions and dreams. When that gets ripped out, it can set you back. Read more »

I’ve very rapidly become a fan of blogging. Initially, it think it was the instant-publisher capability that attracted me to the ‘blogosphere.’ When you think about it, blogs are perfect for writers.

And I am a writer. After all, I’ve written a score of eBooks, hundreds of articles, published one ‘real’ book, and am writing another. You could say I have established my writing credentials. Read more »

“Barry, You’re dead wrong.” OK, so his disagreement wasn’t that blatant with my blog post, but nearly. You see, I ran the last post on my consulting blog and received a comment from a user that totally disagreed with my position. And of course that’s fine - he’s entitled to his opinion and his right to express it on my blog. Read more »

Yes, every business book I’ve ever read has advocated asking your satisfied clients for referrals. Yes, every sales guru I’ve ever heard of will advocate closing a sale and asking this very same customer to recommend a few associates who might also have a need for your widget.

And yes, I take a completely opposite position…and for three good reasons: Read more »

Yesterday I read an alarming statistic. According to this article on the MSNBC website, a one in four adults in the US admit to not having read a single book in the past twelve months. Can you imagine that? (I’d bet my left arm that three in four of these same adults watch television for more than an three hours on a daily basis.) I read this article and thought, what-a-waste. Read more »