Archive for April, 2007
Are You Willing To Ask 3 Simple Questions To Attract More Clients?
Many years ago, Tony Robbins said that the key to getting the right answers was to ask the right questions. There’s a certain logic to this statement that’s hard to argue with. It almost goes without saying, but, then again, we often need to hear those kind of statements especially as they impact our [...]
‘The Real Thing’ - Your Customers Want To Know
Coke. It’s the ‘real thing.’ Remember that jingle sung from the hills of the Alps by a diverse group of young people? OK, I’m dating myself, after all not everyone is 50…or soon to be.
It was a seminal moment in the marketing of Coca-Cola. Coke decided to be ‘the’ cola. In reality, [...]
The Secret and Becoming Irresistible
You either do or you don’t. Believe, that is, in the power of positive thinking. Can the power of positive thinking really help your business become irresistible?
I think so. And I’ll tell you why. Before the film The Secret splashed it’s appealing visual imagery on my iPod; before I downloaded a read a [...]
What ‘Becoming Irresistible’ is all about
What does it mean to Become Irresistible?
In a nutshell, it means that you, as a business owner, are increasingly attractive to prospects and clients requiring less effort to be expended on marketing and promotion. It’s an outcome as well as a process.
A blog post can’t do it justice, but in short, here are the elements [...]
Is Elvis also the ‘King of Marketing?’
Having just spent a week in Memphis, Tennessee for the sole purpose of soaking up everything Elvis-related, I can vouch for the sharp marketing machine that Graceland and Elvis Presley Entrprises has become.
Every time an employee sees you they smile and say ,”Hi. Welcome to Graceland.”
Each attraction (Car museum, Elvis After Dark, Airplanes) includes a [...]
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