Archive for June, 2007
Book Notes: The Starbucks Experience
You knew it had to happen.
There I was in the Borders Bookstore in downtown Santa Cruz trolling the business and marketing aisle when my eye befell a wonderful sight. A real business book about Starbucks! Oh happy day. OK, java jokes aside, I knew it had to happen.
The Starbucks Experience
Some years ago another [...]
The Language of Your ‘Religion’
Elvis, Harley Davidson, and Starbucks.
Three religions I’d join in a heartbeat. Actually, I’ve joined two of the three already. Bet you can guess which one has yet to snare me.
Elvis, Harley Davidson, and Starbucks are just three examples of how businesses can be structured like religions and succeed beyond Wall Street’s most [...]
Book Notes: The 4-Hour Workweek
Is it possible to work only four hours a week and create an empire like Elvis?
In his book, The 4-Hour Workweek, Tim Ferris demonstrates that it’s not only possible, but practical for almost anyone. The hype around this book actually delayed my purchase, but I heard someone I respected discuss the book recently and [...]
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