Are You Willing To Ask 3 Simple Questions To Attract More Clients?

Many years ago, Tony Robbins said that the key to getting the right answers was to ask the right questions. There’s a certain logic to this statement that’s hard to argue with. It almost goes without saying, but, then again, we often need to hear those kind of statements especially as they impact our business.

In order to grow your small business, you’ve got to have the right answers. But before you get to the promised land, you’ve got to climb a few mountains. Those mountains are the three questions I spoke of in the title of this article.

And like an intrepid climber, we’ve got to put one step in front of the other in order to reach our respective peaks in business. So, let’s get right into the three questions that demand definitive answers if you are going to grow your small business.

Question One - Who do I serve?
I know. It seems like a no-brainer, but in fact, it’s quite the opposite. You’d have to have no-brain if you never took the time to answer this question.

That’s because absolutely everything about your business depends on an accurate assessment of your target audience. Without this answer, we can’t understand the needs of our audience, their business models, or their problems and challenges.

But there’s another question to consider.

Question Two - What is the single most pressing problem my audience experiences?
Just as a dentist needs new patients, the hardware store down the street also need customers. But it’s there that any similarities between the dentist and the hardware store end.

OK, they both have an array of pliers..um, I mean forceps.
Different businesses will face different challenges. These challenges reflect the culture and practice of each business. And unless we know who our customers are, we have no way of discovering their challenges.

Challenges and problems are the key to getting the attention of your target market. Why? Because they think about their problems all the time. Think about how many problems you thought about today before reading this ezine.
Knowing the problem is one thing, solving it is another.

Question Three - How do I solve these problems?
What? You thought you were a business owner, not a problem solver, right?

When it comes down to brass tacks, we’re all in business for one purpose, to solve problems. You might be thinking, “Hold on there, Barry. I’m in it for the money.”

And you’d be partially correct. You see, unless you solve a problem, you won’t be paid. It’s as simple as that. Yes, you may be a Widget Specialist III by training, but the only thing your client cares about is how they can get their widget performing at optimum efficiency.

“But I want to write the holy book on Widgets,” you say.
That’s cool. Write it. Just know how your book is gong to solve the problems faced by your readers and customers.

Now it’s your turn.
Unless you spend some time digging into these questions, your business will continue to stagnate and you’ll likely become a casualty of the war on success.

But you’re not that type, are you?
You want answers. As you’ve read thus far, the best way to begin is the ask the right questions.

Why not dig into these questions right now and see where you end up? I’ll bet that you’ll discover that the clarity this process brings is not only enlightening, but it positions you and your business for even greater impact.

If you enjoyed this post, consider subscribing. You have 3 options!