If you’ve read much of this blog, you know that 4 simple strategies sum up my approach to buildng an irresistible business.  In the next series of posts, I’m going to be taking a deeper look into each of the 4 strategies to give you a deeper understanding of the process.

In this series, we’ll look at…

• How to define your target audience and build a customer profile
• How to research their most painful problem and brainstorm solutions
• How to begin the process of tailoring services and creating products aimed at solving their problems
• Why education of your target audience is the main job as a marketer

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About a year ago I published Becoming Irresistible: How To Pack Your Copywriting Business With Five New Clients Every Month.

It retailed as a package containing the book, some download audios, and other eBook bonuses for $97. Many of you purchased the premium package and confirmed that what I’d been writing about for a few years made sense.

Here’s what two influential copywriters had this to say about the book: (more…)

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Why would someone visiting a strange city drive in circles for over an hour looking for his morning cup of Sumatra when a Starbucks was only a few blocks from his hotel?

(more…)

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Film star Kevin Costner may have been right following the advice. “If you build it, they will come,” but in order for your online business to succeed, you’ve got to first concentrate on your offline presence.

Offline? I know, we all want the online side of our business to be our own personal Field of Dreams. But strange as it may seem, your online business will come from offline activity. In this article, I’ll tell how to (more…)

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In Part I - you might want to click here to refresh your memory- I made the case for why your should never ask a client for referrals.

In that article I agreed with a few positions supported by most ‘referral gurus:’ (more…)

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Have you ever had your heart ripped out? Of course you haven’t. I mean…you’re reading this so your ticker must be in reasonably good shape.

I mean the ‘heart’ of your mind; that ethereal component of our identity that holds our ambitions and dreams. When that gets ripped out, it can set you back. (more…)

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I’ve very rapidly become a fan of blogging. Initially, it think it was the instant-publisher capability that attracted me to the ‘blogosphere.’ When you think about it, blogs are perfect for writers.

And I am a writer. After all, I’ve written a score of eBooks, hundreds of articles, published one ‘real’ book, and am writing another. You could say I have established my writing credentials. (more…)

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“Barry, You’re dead wrong.” OK, so his disagreement wasn’t that blatant with my blog post, but nearly. You see, I ran the last post on my consulting blog and received a comment from a user that totally disagreed with my position. And of course that’s fine - he’s entitled to his opinion and his right to express it on my blog. (more…)

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Yes, every business book I’ve ever read has advocated asking your satisfied clients for referrals. Yes, every sales guru I’ve ever heard of will advocate closing a sale and asking this very same customer to recommend a few associates who might also have a need for your widget.

And yes, I take a completely opposite position…and for three good reasons: (more…)

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Yesterday I read an alarming statistic. According to this article on the MSNBC website, a one in four adults in the US admit to not having read a single book in the past twelve months. Can you imagine that? (I’d bet my left arm that three in four of these same adults watch television for more than an three hours on a daily basis.) I read this article and thought, what-a-waste. (more…)

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