B.I. - The Book
Can you attract a steady stream of new clients without making hundreds of cold calls?
For less than $40, you can.
If you’re searching for a reliable method of attracting clients each month without cold calling or arm twisting, you’ve come to the right place.
It’s an age-old question. There isn’t a business owner alive who hasn’t struggled with the problem at one time or another. But the fact remains…
When you’re running a business, having too few clients isn’t a laughing matter…
- You feel like a pretender. As a result, you stop putting your best efforts into your work.
- You don’t bring in enough money to meet your obligations. That hurts both your bank account and your pride.
- You feel like everyone else knows something about marketing that you don’t. It feels like a piece of the puzzle is missing and you’d give anything to find it.
- You might not have the resources to invest in your business as much as you’d like. You know that maintaining cutting-edge status in your field means ongoing education and training, but without enough clients, you can’t even think about attending a seminar or enrolling in a training course.
Here’s what some of my clients have said…
- “I’m tired of jumping up and down trying anything to attract attention to my business. Is there anything out there that really works?”
- “When clients do take notice of me, something goes wrong and I never hear from them again. The sad thing is, I don’t know what I’m doing that drives them away.”
- “If something doesn’t change soon, I don’t know what I’m going to do. There’s got to be a better way of getting clients without making another cold call.”
Do these same issues trouble you? You already know that if you don’t do anything, you won’t be in business very long. And there’s nothing more disheartening than realizing that you need to make a change, but you don’t know what it is.
You want to become attractive to potential clients. You dream of them seeking you out for your services and never again having to face making cold calls. You want to become so attractive that they can’t resist you.
Introducing….
Becoming Irresistible: How To Pack Your Copywriting Business With 5 New Clients Every Month!
The book that teaches you, step-by-step, how to stop chasing clients once and for all and begin drawing them toward you instead.
It’s not just for copywriters. Even though I wrote it initially for freelance copywriters, as Bernadette Doyle of ClientMagnets.com said in her review, “The techniques in this book will work for every solo professional who wants to Become Irresistible.”
This book teaches you how to Become Irresistible to clients! It will show you how to get clients calling you instead of you calling them like a telemarketer. In this book I’ve distilled what works to attract clients and identified what doesn’t. You’ll learn how clients think and what they want to hear from you.
In short, it’s a more client-focused approach.
What is the Client-Focused Approach?
Imagine you’re about to ask that special someone out on a date. You muster your courage; swallow the lump in your throat, and pop the question….but instead of asking them to go to Starbucks for a quiet chat over coffee, you boldly blurt out, “Will you marry me?”
Can you imagine how both of you would feel? Your special someone is possibly on their way out the door never to be heard from again and you’re left appearing presumptuous at best, foolish at the very least.
Unfortunately, many service businesses do the same thing when they try to close a sale on the “first date.” Instead of taking the time to establish a dialogue with their potential clients, they pack their marketing materials or web page with headlines and copy aimed at walking the potential client down the aisle toward commercial matrimony.
No more cold calls for me!
It’s ironic, but the one thing that wraps a lot of us marketing copywriters around the axle is the task of marketing ourselves.
Becoming Irresistible! clues us in on what prospective writing clients really want, then shows us how to use the writing and interpersonal skills we already have to market ourselves with integrity and passion.
–Deborah Savadra, Savadra.net
From struggle to consistency…
I wrote this book because, like you, I struggled a long time with putting it all together; getting clients, keeping clients, what to say to clients so I wouldn’t feel like I was pushing a sale. I made a lot of mistakes marketing my business.
Through trial and error, enrolling in seminars, and buying book after book, I slowly came to grip the problem. Beginning slowly, I restructured my business according to what I learned. I built on the knowledge I acquired until I had a proven, systematic, step-by-step process that attracted clients with consistency.
Here’s what happened to me…
- Using the approach I talk about in the book, I signed 5 new clients the first month. I was totally psyched! Yet, I was convinced it was a fluke. It was happening, but I still wasn’t convinced.
- Then in the second and third months - a total of 14 new clients came my way. I thought, “Hmm, I could be on to something, here.”
- During month four…. 22 clients contacted me. Definitely on to something!
- By month six, I’d attracted over 50 new clients without make a single cold call, losing any limbs, or spending a dime in advertising! (Not that advertising is a bad idea; I think it definitely has a place in a solo business. Becoming Irresistible also explains how to use lead-generating advertising wisely to attract more clients.)
- I suddenly realized that I’d become Irresistible to my clients! Who me? Irresistible? Looking back, I knew I had to carefully package the process and share it with other copywriters.
Is it really that easy?
Everything in business takes effort. I’m not going to tell you that it was as easy as breathing, or I had an epiphany and 50 new clients suddenly materialized before my eyes.
Here’s what I found: When marketing my business was no longer a dreaded activity, like cold calling or pressing the flesh at a cocktail mixer, I was free to be myself. I learned that clients weren’t repelled by me; they were repelled by my attitude. When I got that right, everything changed.
I think you’ve got a real winner here! Something that will support a lot of people over the years. I’m feeling a lot of appreciation seeing what you’ve written, I totally see the strength and clarity of the support you are giving.
Mark Silver, HeartofBusiness.com
I know that you don’t need another book…
I’m sure you’ve got a business library just like me. Maybe you bought each volume hoping it would be the one that contained the missing information. The truth is, you don’t need another book. What you need is an investment in your business that pays dividends.
Becoming Irresistible does just that. The print version used to sell with a bunch of extras for $97. Today, the paperback only is now available for just $39.95 and the downloadable eBook is just $29!
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