Ultimately this information should come from, as you point out, your own experience with your target audience and client base.

For those without a significant client base, it’s often useful to interview other business owners who serve the same audience.

However, that’s only a starting point. As you go forward serving clients, experience will reveal the characteristics and data necessary to arrive at the profile.

And of course, using the profile is the topic for another post.

This is a great list, and one of the best, simplest forms of info I’ve seen so far on this subject. Thanks for sharing your insights on this subject.

I see you touched lightly on where to find this info…I’m wondering aobut other places one might look for this…blogs, ezines, websites, census info, chambers of commerce, magazines, … all that pertain to one’s specific subject matter. how about the Library of Congress? List companies?

Ultimately though - don’t you need to survey your own customer list to get an inkling of where to start looking? And what if you don’t have a customer list? I’m guessing one would need to a) look at other companies of a similar nature and see what their customer base is like or b) make your best guess.

Other ideas??

Great subject matter to discuss! Thanks for bringing it up.

Cheers!
Sherri

That’s TWO clients last year.

Lyle

Here’s how it played out for me.

I’ve been working with a client for 2 years. Last year she referred to of her clients to me.

Then recently when I ran a special offer (she’s on my list) she sent THREE referrals. Two became clients!!!

COOL!

Lyle
The Unsticking Coach(TM)

You’ve got a good start on your WordPress site. Great way to focus your target audience, too. There’s no doubt about who you serve.

If you have any questions about using WP as a static site, give me shout.

Barry

I agree with you about WordPress. I, too, entered the Blogosphere recently and chose WordPress as my platform.

Since this is my first endeavor into Blogdom, I had no idea where to start. WordPress was recommended, so I went with it.

I found getting started to be simple, and for me it had to be simple. I set mine up in September and am still learning each time I log in.

I bought three of the Dummies books concerning blogging and RSS, though I haven’t started reading the RSS book yet.

I should post two to four times per week minimum, but I find that even twice a week requires a considerable amount of time.

If you’re interested, you can check it out at http://www.automotivecopypro.wordpress.com.

Later,

Mike

Thanks,
Rosemary