Is Elvis also the ‘King of Marketing?’

Having just spent a week in Memphis, Tennessee for the sole purpose of soaking up everything Elvis-related, I can vouch for the sharp marketing machine that Graceland and Elvis Presley Entrprises has become.

• Every time an employee sees you they smile and say ,”Hi. Welcome to Graceland.”
• Each attraction (Car museum, Elvis After Dark, Airplanes) includes a tour and empties into a separate gift shop.
• The music playing in the background is, yes, Elvis.
• The videos playing on the video screens, The ‘68 Comeback Special, Aloha from Hawaii, etc.
• The CDs for sale come in $5, $15, $25, $50 versions.
• The DVDs for sale also come in various levels of entry.
• There are packages of posters, CDs, and DVDsat all levels.

Upselling, cross-selling, and bundling.

If the King of Rock-N-Roll does it (and very successfully), shouldn’t you?

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